Community based tourism management model in the Hoa da rice paper craft village Vietnam
Main Article Content
Abstract
In 2022, a significant milestone was reached for the rice paper craft villages of Phu Yen, as they were officially recognized as a national intangible cultural heritage. This prestigious designation, including the renowned Hoa Da village, solidified the unique craft's place in Vietnamese history and culture. Recognizing the craft's potential values, the Vietnamese government has shown strong interest in promoting the development of new rural areas, with community tourism playing a key role. Hoa Da, with its rich artisanal heritage and picturesque landscapes, has been earmarked as a prime destination for this initiative. While local enthusiasm and support for community tourism are high, one crucial challenge remains: establishing a suitable organizational management model for the project's practical implementation. To address this, a qualitative research study was conducted, involving in-depth interviews with 10 individuals from three key groups: local leaders, production households directly involved in the craft, and experts in tourism and cultural preservation. The research findings have yielded a promising model for managing community tourism in Hoa Da. This model emphasizes collaboration among local government, residents, and businesses, with a focus on achieving a sustainable balance between economic, cultural, and environmental aspects. This collaborative approach aims to ensure that the community tourism project benefits not only tourists and businesses but also preserves the village's cultural heritage and increases income for local residents, leading to a mutually thriving ecosystem. This study expects that Hoa Da can not only fulfill its potential as a community tourism destination but also serve as a valuable case study for sustainable cultural preservation and development in rural Vietnam.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material
- for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
How to Cite
References
Arahi, Y. (1998). Rural tourism in Japan: the regeneration of rural communities. Extension Bulletin-ASPAC, Food & Fertilizer Technology Center, (457).
Cabanilla, E. (2018). Community-based tourism in Latin America, a concept under construction. Sowing, 5(1), 121-131. https://doi.org/10.29166/siembra.v5i1.1433
Cabanilla, E., & Garrido, C. (2018). El turismo comunitario en el Ecuador. Evolución, problemática y desafíos. Universidad Internacional de Ecuador (UIDE). Recuperado de: http://www. dspace. uce. edu. ec/bitstream/25000/19413/1/El% 20turismo% 20comunitario% 20en% 20el% 20Ecuador. pdf. (Accessed on 7 February 2022)
Department of Culture, Sports, and Tourism of Phu Yen Province (2021). Profile of the intangible cultural heritage of Phu Yen rice paper craft.
Goodwin, H., & Santilli, R. (2009). Community-based tourism: A success. ICRT Occasional paper, 11(1), 1-37.
Gossling, S., Bredberg, M., Randow, A., Sandström, E., & Svensson, P. (2006). Tourist perceptions of climate change: A study of international tourists in Zanzibar. Current issues in tourism, 9(4-5), 419-435.
Khan, N., Van, N. T., Imran, A., Raza, H., & Sikandar, H. (2020). Ecotourism is the future of alternative tourism for environmental sustainability and natural areas protection. Systematic Literature Review and Meta-Analysis Journal, 1(2), 99-116. https://doi.org/10.54480/slrm.v1i2.8
McKercher, B. (1993). Some fundamental truths about tourism: Understanding tourism's social and environmental impacts. Journal of sustainable tourism, 1(1), 6-16.
Naranjo Llupart, M. R. (2022). Theoretical model for the analysis of community-based tourism: Contribution to sustainable development. Sustainability, 14(17), 10635. https://doi.org/10.3390/su141710635
Navas-Ríos, M. E. (2019). Revisión sistemática del concepto turismo comunitario. Saber, ciencia y libertad, 14(2), 144-162.
Nguyen T. V. & Phan T. T. L. (2022), Assessing the potential for community tourism development in Hoa Da rice paper craft village. Proceedings of the Scientific Workshop. Tuy An - Homeland of Heritage organized by the Department of Culture, Sports, and Tourism of Phu Yen Province and Tuy And District People's Committee, Phu Yen University.
Phan T. T. L. & Tran T. H. V. (2023), Community tourism development towards sustainability - a case study of Hoa Da rice paper craft village (Phu Yen), Journal of Scientific Research, Phu Yen University, No. 31.
Thanh, T. Đ., & Huy, C. T. (2013). Đề xuất mô hình phát triển du lịch dựa vào cộng đồng tại các di sản thế giới ở Việt Nam, Journal of Sciences and Technology, 109(09), 161-166.
UNEF (2004). https://www.unep.org/explore-topics/resource-efficiency/what-we-do/responsible-industry/tourism.
UNWTO (2015). https://www.unwto.org/archive/global/publication/unwto-annual-report-2015
Vo Que (2016). Community Based – Tourism: Theory and Practice, Sciences & Technology. Hanoi, Vietnam.
World Tourism Organization (2019), UNWTO Tourism Definitions, UNWTO, Madrid, DOI: https://doi.org/10.18111/9789284420858 (accessed on 6 May 2022)